![]() ![]() For example, you can end up with loads of duplicate contacts, outdated information, and teams working with disparate data.Ī lot of organizations rely on manual imports and exports of data to fix these problems and work with a somewhat cohesive contact database. If the contact databases in all of these tools are not talking to each other, your business will probably end up with data silos, which can be bad for business in a number of ways. However, most businesses probably have contact information stored elsewhere too, like in their CRM software, other contact management tools, and email marketing applications.
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